Introducing FireBloom - a sizzling hot sauce brand that pays homage to Kentucky's culinary heritage and locally sourced ingredients. Crafted with passion, I designed the fictional company's brand identity, infusing the essence of Goldenrod, the state flower, and a fiery flame, symbolizing the sauce's intense flavor. Targeting hot sauce enthusiasts, food adventurers, and those with an eye for locally conscious choices, FireBloom embodies the perfect blend of tradition and innovation. At the heart of FireBloom's visual identity lies a captivating array of patterns showcasing Goldenrod, Bluegrass, Chili Peppers, and Blueberries - representing the essence of Kentucky's natural bounty and their signature sauce, the Blazeberry Inferno. To bring this vision to life, I curated a mood board encompassing Kentucky Heritage, Vibrancy & Boldness, and Wildlife, serving as the foundation for the logo, typography, and key illustrations. The outcome: a compelling brand book encompassing the logo, slogan, color palette, typography, and a comprehensive graphic system. FireBloom's brand identity now stands ready to spark excitement among hot sauce aficionados, enticing them to explore the fiery depths of flavor and tradition from the heart of Kentucky. Client: FireBloom (fictional company) Roles: Art Direction | Brand Design | Illustrations | Brand Concept